Operations

Zack Wilson

Watch us eat our own dog food

Aug. 29, 2016

20spokes is trying a new diet, so to speak. If you’re unfamiliar with the phrase “eating your own dog food,” it’s a common expression in the software world referring to a developer’s practice of using their own products. It’s said to have originated from 1970s television advertisements for Alpo dog food, where the owner of the company would make a point of feeding Alpo to his own dogs. So in its broader interpretation, “practice what you preach” would be an appropriate alternative. Either way, if we can help others build great products, we want to show that we can build our own great products as well.

It’s something we’ve thought about for a while, and now we’re finally taking the steps to make it happen. Client work will still always be our primary focus, but we have the team, the experience, and the aspirations; why wouldn't we work on our own ideas too? Like our clients, though, we don't want to jump into these ventures haphazardly only to end up with a well built app that nobody else wants. So we're putting these ideas through the same process of discovery, validation, and planning that we would with anyone who came into our office. In a way, by becoming clients of our own process, we’re getting our first helping of dog food!

Over the last week or so, we’ve adopted the mindset of a founder with a vision, and taken one of our ideas through the first steps of conception. Working through this process as the “founder” has already given us some great new insight, and we're excited to share this journey with you. So stay tuned for the next several weeks as we document all the steps we take and lessons we learn along the way; we're going to find out just how good our dog food tastes.

Trying to get your own product idea to market? Contact us to learn more about our process and how we can help.

Zack Wilson

What People Are Reading

Operations

8/1/16

Good Founders Make Good Clients - 5 Traits We Look For

“Ideas are easy. Implementation is hard.” – Guy Kawasaki

As a development agency that primarily works with early stage startups, we hear all kinds of business ideas. You could even say that we're in the business of building business ideas; but only one's we believe will succeed, and not on our own. We know that, without a good founder to drive implementation, even the best ideas will surely fail. In fact, most give up at the first sign of real challenge, and their ideas never see the light of day. So while we spend time evaluating the viability of the idea, we must also consider if the founder has what it takes. Here are the 5 traits we look for:

1. Tenacious belief. Some traits can be learned or honed; this is not one of them. Startups are inherently difficult, demanding, and full of unknowns and disappointment. To make it through, a founder needs confidence, determination, passion, and the like - things you can't have without first believing. We're not talking about simply believing you have a good idea. We're also not talking about blind belief to the point of delusion. This is believing strongly enough in your vision that, despite the uncertainties and inevitable struggles in your path, you will do whatever it takes to see it through.

2. Domain expertise. Serious founders need to understand their market as much as possible. Ideally, you can directly relate to the problem you're trying to solve - or - you have extensive experience that gives you insight on your target market. Even then, the best founders do everything they can to consistently learn and absorb new information.

3. Communication. The greatest entrepreneurs are masters of communication. Not all start out that way, but its something to be conscious of and constantly improve. A good founder has the ability to communicate clearly, confidently, and candidly. They can clearly explain their thoughts and ideas. They use confidence to sell themselves and their vision, as well as to lead others. They can candidly express their feelings, while maintaining control of their emotions.

4. Head in the clouds, feet on the ground. Growing a startup requires constant innovation. A good founder has vision; they dream big and consistently ask themselves, "what's next?" However, that vision will never materialize unless a founder can execute in the present. A good founder can keep their eyes to the future while practicing self awareness, focus, patience, and responsible decision making.

5. Flexibility. The survival of a business, like in nature, depends on its ability to adapt. No matter how much a founder plans, new information will arise and circumstances will change; a good founder is prepared and willing to respond. Some changes will inevitably result in failures. A founder must have the resilience to pick themselves up, learn from the failures, and push on.

6. Enjoys the ride. I know I said 5 traits, but this one's pretty important too. Yes, starting a business is difficult, risky, blah blah blah...but what's the point if you can't enjoy it? Having fun will not only make your life (feel) easier; attracting advocates, customers, employees, and investors will be easier as well.

Now these aren't the ONLY things a founder needs to build a successful business, nor do they guarantee success, but we'd bet on you. So if you have a great idea and "what it takes" (see above), we should meet.

Operations

8/29/16

Watch us eat our own dog food

20spokes is trying a new diet, so to speak. If you’re unfamiliar with the phrase “eating your own dog food,” it’s a common expression in the software world referring to a developer’s practice of using their own products. It’s said to have originated from 1970s television advertisements for Alpo dog food, where the owner of the company would make a point of feeding Alpo to his own dogs. So in its broader interpretation, “practice what you preach” would be an appropriate alternative. Either way, if we can help others build great products, we want to show that we can build our own great products as well.

It’s something we’ve thought about for a while, and now we’re finally taking the steps to make it happen. Client work will still always be our primary focus, but we have the team, the experience, and the aspirations; why wouldn't we work on our own ideas too? Like our clients, though, we don't want to jump into these ventures haphazardly only to end up with a well built app that nobody else wants. So we're putting these ideas through the same process of discovery, validation, and planning that we would with anyone who came into our office. In a way, by becoming clients of our own process, we’re getting our first helping of dog food!

Over the last week or so, we’ve adopted the mindset of a founder with a vision, and taken one of our ideas through the first steps of conception. Working through this process as the “founder” has already given us some great new insight, and we're excited to share this journey with you. So stay tuned for the next several weeks as we document all the steps we take and lessons we learn along the way; we're going to find out just how good our dog food tastes.

Trying to get your own product idea to market? Contact us to learn more about our process and how we can help.