20spokes is trying a new diet, so to speak. If you’re unfamiliar with the phrase “eating your own dog food,” it’s a common expression in the software world referring to a developer’s practice of using their own products. It’s said to have originated from 1970s television advertisements for Alpo dog food, where the owner of the company would make a point of feeding Alpo to his own dogs. So in its broader interpretation, “practice what you preach” would be an appropriate alternative. Either way, if we can help others build great products, we want to show that we can build our own great products as well.
It’s something we’ve thought about for a while, and now we’re finally taking the steps to make it happen. Client work will still always be our primary focus, but we have the team, the experience, and the aspirations; why wouldn't we work on our own ideas too? Like our clients, though, we don't want to jump into these ventures haphazardly only to end up with a well built app that nobody else wants. So we're putting these ideas through the same process of discovery, validation, and planning that we would with anyone who came into our office. In a way, by becoming clients of our own process, we’re getting our first helping of dog food!
Over the last week or so, we’ve adopted the mindset of a founder with a vision, and taken one of our ideas through the first steps of conception. Working through this process as the “founder” has already given us some great new insight, and we're excited to share this journey with you. So stay tuned for the next several weeks as we document all the steps we take and lessons we learn along the way; we're going to find out just how good our dog food tastes.
Trying to get your own product idea to market? Contact us to learn more about our process and how we can help.